Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales
نویسندگان
چکیده
منابع مشابه
Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales
Product variety is an important component of consumer welfare, yet many markets have historically been dominated by a small number of best-selling products. The Pareto Principle, also known as the 80/20 rule, describes this common pattern of sales concentration. However, by greatly lowering search costs, information technology in general and Internet markets in particular have the potential to ...
متن کاملGoodbye Pareto Principle , Hello Long Tail : The Effect of Search Costs on the Concentration of Product Sales This version : January 2011
Many markets have historically been dominated by a small number of best-selling products. The Pareto Principle, also known as the 80/20 rule, describes this common pattern of sales concentration. However, information technology in general and Internet markets in particular have the potential to substantially increase the collective share of niche products, thereby creating a longer tail in the ...
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ژورنال
عنوان ژورنال: Management Science
سال: 2011
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.1110.1371